Friday, September 2, 2011 | 4:00 PM
Between AdMob, which we acquired last year, and Google AdSense, we help mobile publishers make money and grow their businesses through ad-funded apps and web content. Some of our customers have asked us whether they should use AdMob or AdSense, since there's some overlap between the two. Our teams have been working hard to combine the best of both products and make life simple and seamless for our customers, while making sure we have a broad range of products and features to suit all our customers' needs.
Earlier this year, for example, all AdSense for Mobile Applications beta participants switched to AdMob, which is now our primary, specialized solution for app developers.
We're now pleased to offer a unified, specialized service for mobile web site publishers – AdSense, which we encourage AdMob mobile web publishers to move to. AdMob support for older WAP mobile web sites will stop on September 30. For sites and ads made to be viewed on high-end devices (like iPhones and Android phones), the AdMob product will be around for a little longer, but we wanted to give mobile web publishers plenty of time to start the transition.
The net result of all this is that if you're an app developer, AdMob is your solution for monetizing, measuring, and promoting your mobile apps. If you're a mobile web publisher, AdSense can help you monetize your mobile web content, and you can get started here. (If you're an AdMob advertiser who wants to reach users on WAP mobile devices, AdWords can help you reach hundreds of millions of users across the Google Display Network.
We know that these sorts of transitions can cause our customers some extra work, but we are absolutely confident that by having products to suit the specific needs of app developers and web publishers we’ll be able to offer the best technology and reporting, the easiest to use tools, the highest quality ads, and the most revenue possible.
Mobile advertising is evolving at lightning speed, and our engineers have been working at the same pace to help drive the growth of our clients' mobile businesses: we released new tablet user experiences, targeting options and creative formats; we announced integrations between AdMob and the DoubleClick products with rich media ad serving into apps and mobile support in DFP Small Business. We even tried to push the boundaries of what's possible with mobile rich media with our innovative "Uncover Your World" campaign.
We're excited about partnering with you on this journey, and have a lot more coming soon. Stay tuned.
Posted by Clay Bavor, Product Management Director, Mobile Ads