Showing posts with label HTML5. Show all posts

New Mobile Ads Showcase App puts the best of mobile ads in agencies’ hands

Wednesday, January 16, 2013 | 9:31 AM

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Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it’s hard for agencies and advertisers to experience the full interactivity of mobile rich media -- mobile video and HTML5 ads --  through static images alone. Last night at our annual Creative Sandbox event in New York, we unveiled the new Mobile Ads Showcase App, which lets you experience mobile ads exactly as your users will.

The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. The app is now available for Android smartphones and tablets through the Google Play Store.

See the app in action and learn more about how it works on the Creative Sandbox site.

Posted by: Jessica Sapick, Product Marketing Manager, Mobile Ads

Easily convert Flash ads to HTML5 in AdWords, now for iPad

Wednesday, December 12, 2012 | 7:00 AM

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In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices. But with different specs and standards across platforms, this can currently be difficult, especially for marketers who’ve invested in engaging rich media ad units. Since Flash isn’t supported on many tablets, and building a new ad in HTML5 can be expensive and time-consuming, often marketers’ rich media ads aren’t able to run on tablets. To address this, we recently launched a new feature in AdWords that allows you to easily convert Flash ads to HTML5.

Advertisers can now generate an HTML5 version of a Flash image ad with the click of a button, right within the Image Ad upload flow in AdWords. Because HTML5 ads can appear on browsers and devices that are incompatible with Flash, running an HTML5 version of an image ad alongside the Flash version in AdWords extends reach across devices. In this initial release, these converted HTML5 ads will show only on iPads, though we hope to extend support to additional tablet and mobile devices in the coming months.  

This new AdWords feature is part of our ongoing effort to make mobile rich media advertising easier. It’s the reason we’ve created products like Rich Media Designs for Mobile and continue to innovate around mobile ad serving solutions using the DoubleClick platform.  With the addition of this latest tool, it is now easy for advertisers targeting the Google Display Network with Flash ads to expand their ad's reach without using any creative resources.

To learn more about converting Flash ads to HTML5 in AdWords, visit our Help Center.

Posted by: Ashley Jiang, Product Manager, Display Ads

How HTML5 is changing the game for creative innovation and mobile development

Thursday, November 8, 2012 | 7:00 AM


We’ve heard a lot of talk about HTML5 and it’s potential to alter the way ads are developed and trafficked online, but we wanted more details. So we chatted with Wook Chung, Product Manager for DoubleClick Mobile, to hear his thoughts on the changing landscape.

Q: So what’s the big deal with HTML5? (Why should people care about it?)
A: We’re living in a multi-device era where people use a variety of devices to meet their daily needs. Advertisers want to reach their audience on all surface areas and HTML5/Javascript is the only known language that runs across all modern day devices. With HTML5, a given ad creative can potentially run everywhere.

Furthermore, HTML5 gives advertisers access to native device features such as touch, gyroscope, GPS, and even 3D graphics acceleration. Creatives now have access to many more primary constructs which translates to infinitely more possibilities in what content can be. With HTML5, we have an opportunity to revolutionize digital advertising. Finally, the HTML5 spec is still yet to be finalized, which means it can remain agile in adapting to hardware innovations.

Q: How does HTML5 specifically improve the possibilities for mobile ad development?
A: HTML5 is the only known language that runs across all major mobile operating systems and browsers. Without it, mobile advertising would be relegated to custom native code rendering governed by ad SDK providers. It would not be scalable and designers would be severely limited in flexing their creative muscles. With HTML5, we can now unleash all sorts of possibilities. Currently, the majority of the mobile ads seen out in the internet are static images. We can change this with HTML5.

Q: How is Google and Doubleclick thinking about HTML5?
A: Google has been a strong supporter of the HTML5 standards alongside other companies and organizations. Through our contribution to the WebKit open-source project and our Chrome browser, we continue to push the boundaries in showcasing what is possible with HTML5. You can check out the latest HTML5 innovations and experiences in our Chrome Experiments projects or Another great example is Google Maps on browsers that use WebGL for 3D renderings.

Just as Google places a high priority on HTML5, we also envision a healthy ad ecosystem based on HTML5 ads. We see a world where a single creative can potentially run on any device, any screen size, and naturally respond to user interactions and device movements. To realize this vision, Google is working with industry partners to establish HTML5 ad standards, educating creative agencies on HTML5, and building products and services that can support these ads, from our DoubleClick platform to our ad networks and SDKs.

If you work on a creative team at an agency, we would love to hear from you to understand how you're currently creating HTML5 ads and how you'd like to be creating them in the future.

Please complete this short survey to let us know how we can better meet your needs. You can enter to win one of two Nexus 7 tablets if you complete the form!*
*Only participants located in the United States, who submit their email addresses, are eligible to win prizes. Winners will be selected on November 30th, 2012 and notified within 2 weeks.

Posted by Becky Chappell, Product Marketing Manager, DoubleClick Rich Media