Wednesday, January 5, 2011 | 10:41 AM
This January, we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we've seen the number of Google advertisers using phone extensions on mobile grow 28% month-over-month, globally. What’s more, Click-to-call ads on both Google Search and Display Networks are generating millions of calls every month on mobile.
We’re excited to see this response to Click-to-call ads and we’re only just getting started! Since the initial launch, we’ve continued to innovate on the CTC platform by developing a variety of new ad formats to help advertisers reach their marketing objectives. In recent studies we found that when compared to ads without phone numbers, Click-to-call ads drive a 6-8% average increase in click-through rates. To help you maximize the power of Click-to-call, we’ve put together the following best practices for our recent CTC enhancements so that you can easily choose the ad format that best fits your campaign goal. Please note that while these ad formats are eligible to show on the Google Display Network, these tips are specific to campaigns that are targeting Google.com and are opted-in to show on high-end devices with full Internet browsers.
Drive calls to a centralized number with Phone Extensions
Focus on phone calls with Call-only Creative
Measure performance with Call Metrics for Phone Extensions and Call-only Creative
Help customers remember your phone number with Vanity Phone Numbers
Reach local customers with Location Extensions
We hope you’ll find these tips useful and we look forward to developing more Click-to-call features for you in the future.
Posted by Surojit Chatterjee, Google Mobile Ads Product Manager