Focus on phone calls with Call-only Creative

Many businesses value phone calls and website visits differently. For example, a pizza restaurant may prefer to connect with customers over the phone because calls are more likely to result in phone orders.  In fact, advertisers frequently ask us for an easy way to just focus on phone calls with their mobile campaigns. So today we are excited to announce the Call-only Creative, an enhancement to the Click-to-Call Phone Extensions, which gives advertisers the flexibility to create campaigns with the sole purpose of driving calls to their business.

As shown in this sample ad for Lou’s Italian Pizza, Call-only Creative prominently features a clickable phone number while suppressing the user’s ability to click anywhere else in the ad. As a result, Lou’s can completely focus on fostering phone interactions with its customers via its mobile ads.

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Call-only Creative ads show on Google.com on high-end devices with full Internet browsers. To take advantage of this feature, advertisers must enable Phone Extensions and check the ‘Call-only format’ box on the Phone Extensions tab in their mobile campaign. Call-only Creative ads may get clicks from devices like iPads or iPod Touches, which cannot make phone calls. Clicks on ads from these devices will send users to the advertiser’s landing page. As with all Click-to-Call ad formats, advertisers are charged when a user clicks on the phone number in the ad.  For instructions on enabling Phone Extensions for your mobile campaign, please click here.

Posted by Anna Khesed, Google Mobile Ads Marketing Team