Support for WAP mobile search ad formats extended to more countries
Tuesday, December 21, 2010 | 12:11 PM
Labels: ad formats, advertisers, Mobile Ads Blog
As the online audience shifts from desktop to the mobile web, we’ve seen incredible growth in the volume of mobile search queries. Over the past two years, Google's mobile search traffic has grown fivefold. And this year alone Google mobile search volumes have doubled in Latin America and South East Asia.
To help advertisers connect with users in fast developing mobile markets, we are extending WAP ad support on Google Search to 15 new countries (listed in the image below).
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While we are working to drive mobile innovation in countries with a strong high-end device presence, we’ve also developed optimized ad formats for feature-phone-dominant markets. WAP-based mobile ads are an effective way to reach customers who are located in regions with high feature phone usage. In addition, advertisers find WAP ads to be particularly useful in expanding the magnitude of their mobile campaigns and in delivering powerful mobile calls to action. If you’d like to create a WAP mobile ad, please visit our Help Center for instructions.
Posted by Chrix Finne, Product Manager, Google Mobile Ads
2 comments:
Unknown said...
Chrix,
How do you pronounce your first name? (I'll tell you how to pronounce my Last name :) ). What is the difference in the WAP add and a normal "adds"? Just the code its written in, and I suppose size? Also, I bought the following domains, (see below) to launch my free open source mCommerce product[s]. Do you have any suggestions as to what I should do with them, until I'm ready to put them to use, (populate them with WAP adds?) Please advise.------>>>>
mCommerce1.com, mCommerceOne.com,FreemCommerce.com, FreemCommerceSite.com, FreemCommerceSoftware.com, FreemCommerceWebsite.com, mCommerceFree.com, MobileONlineMarket.com, OnlineMobileMarket.com, OpenSourcemCommerce.com, SoftwaremCommerce.com
December 23, 2010 at 3:36 AM
Anonymous said...
Hi CPS Electric,
WAP mobile ads can only show on feature phones as opposed to high-end devices with full Internet browsers. For more information on where different kinds of mobile ads can show, please read this AdWords Help Center article: https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=107316
Thanks.
December 23, 2010 at 10:50 AM
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