Mobile becomes a core part of AdSense for content

Thursday, February 16, 2012 | 9:02 AM


In September we announced that AdMob helps app developers build great app businesses, while AdSense helps publishers monetize their mobile web content. We have continued to invest in this vision by announcing today that our core AdSense product now supports mobile ad unit sizes, including the mobile banner ad unit for high-end mobile web pages.

Now publishers have a single AdSense product to manage their ad units across mobile and desktop, and they can accomplish powerful cross-platform tasks like unified revenue reporting broken out by desktop, tablet, and mobile.

Mobile web publishers need to update their tags to the new AdSense for content mobile ad units by May 1, 2012 when we will discontinue the AdMob mobile web product.  

To learn more about how this transition may impact you, please visit our AdSense Help Center.

Posted by Vishay Nihalani, Product Manager, Mobile Ads