Hyundai promotes new YouTube Mobile Brand Channel with m.youtube.com roadblock and mobile advertising

According to Nielsen, YouTube is the #1 mobile video website in the US, with millions of users watching video from a mobile device every day. As mobile video viewership continues to grow rapidly, we are now extending the popular YouTube Brand Channel from YouTube desktop to reach and engage users on high-end devices, including iPhone and Android phones.

Mobile Brand Channels allow advertisers to create a customized mobile brand experience within YouTube. Users can share videos, save to a playlist, subscribe to the channel and rate content through the “thumbs up” YouTube feature. Mobile-specific banners create a wallpaper effect and also enable advertisers to link their Brand Channel to another mobile website.

Brand Channels are discoverable by searching on m.youtube.com. Advertisers can also promote their Brand Channel through mobile advertising on the Google search or display network, as well as YouTube Mobile.

Hyundai Motor America is one of the first advertisers to create a YouTube Mobile Brand Channel. To maximize user engagement, they customized their channel with a mobile-specific banner, promotional text and featured video. To drive traffic to their new mobile experience, Hyundai is running mobile advertising on the AdMob network and also purchased a roadblock of m.youtube.com for 100% share of voice of the mobile YouTube audience.

We congratulate Hyundai on a great mobile video experience and look forward to working with more brands to promote YouTube video content on mobile.

Posted by Vicky Homan, Google Mobile Ads Marketing