An Update on Apple’s Terms of Service

Thursday, September 9, 2010 | 8:18 AM

Today, Apple updated their iPhone Developer Program License Agreement.  Unlike the previous version, these new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps. Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms.

This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.  Mobile advertising has already helped to fund tens of thousands of mobile apps across many different platforms and devices, and it will help do the same for many more in the years ahead.
The new terms provide immediate clarification about the status of mobile advertising on the iPhone and will benefit users, developers, and advertisers. Users will benefit from more free, or low cost, apps that can now more readily be supported by advertising.  Developers will be able to choose from a variety of competitive advertising options and pick the solution that works best for them, to boost their revenues.  Advertisers will have access to simple and effective advertising solutions that can reach users across a wide range of devices.
We’re very grateful for all the words of encouragement we’ve received on this issue from app developers in recent months.  We’re pleased that Apple has clarified its terms and we’re 100% committed to developing the best possible advertising solutions and formats for the iPhone - as well as for Android devices, BlackBerry devices, Palm devices, Windows mobile devices  and undoubtedly many more to come - in the years ahead.
Omar Hamoui

Vice President of Product Management


sathya said...

I sure hope this announcement from Apple doesn't come at the expense of Android! (Reminds of the time when Google and Apple had an understanding about not using pinch-to-zoom in Android and how it showed up in Android soon after Steve Jobs called Google evil!!)

We, the users, understand that from Google's perspective Android has a purpose (mobile ad) but we, Android fans, "love" Google for Android and its strength in openness, not in ad revenue!

I know its all in the balancing act, but who knows what the future holds? Maybe some other open platform (Meego?) not so much worried about ad revenue but can take Apple head-on with technology? What do you say Google?

Bill said...


I believe that was just a rumor... I don't remember every seeing anything concrete about such an "agreement".

In any event, I'm really glad to see Apple make this move. Should have been before the SDK even came out.

sathya said...


I understand I might have "jumped the guns" with "agreement" but everyone knows the ultimate motive with Android or upcoming Chromium OS is the "ad revenue" for Google, which I don't blame as it is their core business but as an end user and an avid follower of the platform, myself along with thousand others, get concerned knowing there is a possibility that "ad revenue" can hinder the "technological" progress of Android platform or any other Google OS platform!

Just in a nutshell, if Google can sacrifice few competing features of either existing or upcoming platform for millions of ad revenue from iOS, the platform won't go down but sure will hurt the end users that trusted and followed Google like sheeps!

Also, if there is nothing in it for Apple why would it open the ad platform for everyone (Google/Admob) when basically they chose to lock it down few months ago with their own ad platform?

Bottom line is, can Google play a true win-win game with end users of their mobile platform?

Jorge said...

So does this mean that we might get Google Voice on the iPhone?

Wes said...

Very interesting stuff. It looks like Appe is trying to shed their "big brother" image and is instead coming off as, well, more like Steve Jobs I suppose. Either way, I'm glad to see they're loosening their restrictions.

Funny how John Gruber claims it's a good thing both when Apple tightens and loosens restrictions.

Jomy said...

I hope this means Google Voice and Latitude can finally come to the iPhone.

José said...


The democracy and "non-monopoly" of information is important and this is a positive step.


Ultimate Privacy said...

Wow, OK now thats what I am talking about. Wow.

kellonearth said...

"Android fans, "love" Google for Android and its strength in openness"


peterkirn said...

Android will be just fine - there's extraordinary momentum there.

Speaking as a publisher, when you're talking advertising and publishing - unlike the (cough) various partisans on the Web - you kinda want to be everywhere.

Speaking as a developer, I'm, uh, not sure what's up with the snarky Apple partisans, but Android is *open source,* not just open. It's free software. You can go look at the code. Is it as free and open as everyone wants? Maybe not. Do the carriers get in the way? Of course. Is it still more flexible and easier to develop for than many alternatives? Yup. Is that some sort of magical panacea that transforms your reality? Of course not. Is it cool and useful, especially for certain applications? Yup.

Is iOS also a great OS with its own strengths? Yup. Is it open source? Nope. Does it do other things well? Yup.

I don't really get all the infighting, but, uh, some of these things aren't up to debate. They're just called Reality.

I'm glad that Google's ad products folks, rather than play politics, are willing to acknowledge that reality and do what's smart for their business. That's their job.

JiniShans said...

No, it's all about Apple releasing their restrictions whenever there's a viable competition from another vendor.

Yesterday only the news came about Android's going to take 50% of the mobile market share soon ( and WPhone 7 is around the cornet, every mobile phone manufacturer is releasing their version of it daily.

I feel Apple is relaxing mainly to contain the Android market share.

Dont' be surprised to see down the line they might allow other Phone manufacturers to buy A4 chip from Apple, license iOS and release their branded iPhone.

Julian said...

Well personally I don't think that Apple does these things just because of the competition. Apple does these things only to suit their objectives and when they are good and ready to do so. I think that the original restrictions came about probably because Apple didn't want anyone to get ahead of them and release apps that bypassed any part of iOS before Apple was sure of the consequences. Cos if anyone got too far into it Apple would not be able to do anything about it later on if it caused problems to iOS technically or otherwise. Apple has probably worked out whatever issues it has with this sdk thing and it would not surprise me if it made announcements later on that would make all this seem logical.