AdMob Helps Bring Seattle’s Best Coffee to Life in Mobile

Friday, September 10, 2010 | 10:09 AM

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Seattle’s Best Coffee and its agency, Creature, connected with AdMob in order to promote a new line of coffee beverages across a variety of mobile devices. AdMob closely collaborated with Creature to develop visually engaging ad units and a landing page experience compatible with thousands of phones.

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“AdMob’s wide range of creative units truly brought our brand to life in mobile. Their solution made it simple to get started and measure success, and the Interactive Interstitial mirrored the PC experience, allowing our customers to get in to the campaign wherever they happened to be.” said Kristie Shields, Director of Media Strategy, Creature.

The campaign drove 139K users to Seattle’s Best Coffee mobile website and delivered a 5.7% interaction rate on full-page expandable ad units and a 5.4% clickthrough rate on interactive interstitial ad units.

To read the full case study, please click here

Posted by Johanna Werther, Google/AdMob Mobile Ads Marketing Team

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