Introducing: The Google Mobile Ads Blog
Monday, July 26, 2010 | 12:18 PM
It’s hard to believe that only a month ago the AdMob team moved from San Mateo to Google’s Mountain View campus. It feels great to be one team – the Google Mobile Ads team.
It’s an invigorating time to be at Google and in mobile advertising. Right before our eyes the audience is shifting beyond desktop to mobile. Advertisers and publishers are developing personalized and interactive mobile experiences. Simply put mobile is no longer just an addendum to an online ad campaign and the Google Mobile Ads team has been instrumental in driving this shift.
As we begin to figure out how to put our products together, I want to say that I’m very proud of this combined Google Mobile Ads team. This is an extremely talented group of people. Together we brought the Internet developer model to mobile, fostered an environment where advertisers can take advantage of desktop user behavior while leveraging the unique opportunities of mobile, and pioneered innovative ad formats. And we can’t wait to apply our collective strengths in reach, relevancy and accountability to take the mobile industry further.
So with that I’m very happy to introduce the new Google Mobile Ads blog, a place where the mobile community can learn about new developments from the Google Mobile Ads Team.
I’m excited for a great rest of the year. Keep on reading.
Omar
4 comments:
Mark Jordan said...
Will there be an option to subscribe to "Google Mobile Ads Blog" or do I simply wait for periodic email postings? Do I understand correctly that "Google Mobile Ads Blog" is a separate blog from "Google Mobile Blog" (which does offer a subscribe option)?
July 28, 2010 at 11:03 AM
Eric Olsen said...
can't wait to see how you change the world!
July 28, 2010 at 4:21 PM
Anna K. said...
Hi Mark,
You can subscribe to the blog using a variety of options listed underneath the “subscribe” headline in the sidebar to the right. We are adding functionality to subscribe via email and that should be up tomorrow.
Yes, you did understand correctly that the Google Mobile Ads Blog is separate from Google Mobile Blog. The Google Mobile Ads Blog will specifically focus on mobile advertising and mobile monetization, while the Google Mobile Blog focuses on mobile as a whole.
Thanks,
Anna K.
Google Mobile Ads Blog Team
July 28, 2010 at 5:06 PM
Anonymous said...
The toughest thing to believe about the admob move into google is how poorly the admob ads are now performing on my site. After years of leading the pack, the past week has seen the revenue drop by a power of 10. CTR is the same so i guess you just lost all the higher paying advertisers? I've seen a few other complaints in various online forums. Any thoughts?
July 29, 2010 at 10:22 AM
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