New Location Extensions Ad Formats with Map Features Launched for Mobile Devices

Thursday, July 29, 2010 | 10:16 AM

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Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers.  Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they are using their phones to browse the mobile web or engage in their favorite mobile apps. 

Many mobile consumers use maps to locate a business and get directions on their phones. With AdWords location extensions you can now  feature your business location and phone number on an expandable map ad  that can appear on mobile websites and apps in the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them.  By providing mobile consumers more options to connect with your business you can drive more traffic to your store, visits to your website or calls to your business.

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