Mobile rich media advertising gets easier than ever before

Wednesday, May 30, 2012 | 12:10 PM

Cross-posted on the DoubleClick Advertiser Blog 
Advertisers want to manage their mobile display campaigns with the accountability and ease provided by the DoubleClick platform. Toward this goal, in November 2011, we introduced a streamlined workflow for mobile display campaigns by adding support for a “Mobile In-App” rich media format in DoubleClick Studio and DoubleClick for Advertisers. Today we’re happy to announce that advertisers can serve mobile ads, in both standard and rich media formats, from DoubleClick for Advertisers into the AdMob network with no beta restrictions and new options for easily creating beautiful, mobile rich media ads.

This ad serving solution makes it easier to build, traffic, serve and measure mobile rich media ads, allowing easy integration of mobile into the overall workflow. Media teams gain access to interaction rate and clickthrough rate for their mobile rich media ads and can compare this to these metrics for their other ads. There is no need to fuss with multiple reports from different publishers, all information can be aggregated with our robust reporting system.

Building mobile rich media ads can start in DoubleClick Studio, where creative agencies upload HTML5 assets to build and test their creatives. Or, our services team can assemble any one of eleven mobile rich media designs ideal for showing your videos, retail locations or products via a rich ad placed within AdMob mobile apps. These designs make it easy for advertisers to create beautiful and highly interactive ads with no HTML5 expertise.

With desktop display and rich media, advertisers have enjoyed the ability to build an ad once and run it in multiple places. We are continuing to work towards making this a reality for mobile display advertising by extending our reach beyond the AdMob network and integrating with other mobile in-app networks, and are actively performing initial testing. As our reach grows, so will our ability to help advertisers manage their mobile display campaigns with accountability and ease.

To learn more about how DoubleClick’s mobile solutions can meet your needs, download the DoubleClick Guide to Mobile Rich Media.

Posted by Jen Klimas, Wook Chung and Shamim Samadi

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