Reach mobile and tablet shoppers with Google Shopping

Friday, July 13, 2012 | 8:38 AM

Smartphones and tablets are changing how people shop for goods and services. More than ever, consumers have near constant access to information from their mobile devices. This global trend opens up new opportunities for businesses to influence purchasing decisions -- at anytime or place, at home or on the go.

To help businesses reach customers while they’re shopping, today we’re launching our new Google Shopping experience, built on Product Listing Ads, for tablets and smartphones in the United States. Just like on desktop computers, Google Shopping for mobile makes it easier for your customers to find and compare different products. Product images enable shoppers to make quick visual comparisons while browsing products. Search refinements, now on tablet devices, help to surface the brands, features and price point they want, so shoppers can easily buy the product they want from the merchant of their choice.

 
We designed this new shopping experience to fit naturally with the activities people love to do on their smartphones and tablets. For example, tablets are largely used at home, and often while watching TV. In fact, more than a third of tablet owners surveyed said they used tablets to look up products they saw on the big screen at home1. These consumers are making more and more purchases on their tablets. We see similar trends amongst smartphone owners. Our recent Our Mobile Planet research found that one third of Americans (34%) have made a purchase on their smartphones2, and across all global markets surveyed in the study, 62% of people who’ve made a mobile purchase do so at least on a monthly basis.

Product Listing Ads can be set up in AdWords, after you’ve linked your Merchant Center account. To ensure that mobile and tablet shoppers can view your Product Listing Ads, make sure that your campaigns are targeting mobile and tablet devices with full browsers.

To help online merchants drive sales across smartphones and tablets, as well as desktop computers, we’re offering some incentives:

  • Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012; and
  • Existing Google Product Search merchants who are new to Product Listing Ads can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012.

Learn more how to get started with Google Shopping across smartphones, tablets or desktop computers, visit: www.google.com/ads/shopping



Posted by Anurag Agrawal, Product Manager, Mobile Ads

(1) “State of the Media”, Nielsen, April 2012
(2) Our Mobile Planet, Google, 2012

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