Monday, March 19, 2012 | 10:52 AM
It’s been four months since Google and its technology partners DudaMobile and Mobify provided over 500 Mobile, AL small businesses with free mobile-friendly sites. The event was part of Google’s GoMo initiative, and provided small business owners with an opportunity to build sites made for the small screen complete with mobile-friendly features like click-to-call and click-to-map. The Google team followed up with some of the business owners to see how the new mobile-friendly sites have helped their businesses grow. Simply put, mobile-friendly sites drive results. Check out how mobile-friendly sites helped to improve sales, site traffic and calls for five small businesses: Distinguished Young Women, Gulf Coast Exploreum Science Center, Spring Hill Medical Center, USS Alabama Battleship Memorial Park and Knotty N Nice.
Stephanie Bradford, Communications Director for Distinguished Young Women, the largest and oldest national scholarship program for high school girls, commented on how the new mobile-friendly site is helping to raise nationwide recognition, “The stats we have seen further confirm the effectiveness of our new mobile site in reaching and engaging our target audience. With more than 85% of visits to the site from new visitors, we are confident that the mobile site is allowing us to realize greater awareness across the country. As we work to encourage participation in the Distinguished Young Women program, our mobile site is allowing us to connect with our potential participants, teenage girls, in a way they are familiar with and have come to expect from companies and organizations to which they are loyal.”
Kirsten Conley, Director of Marketing and Public Relations for the Gulf Coast Exploreum Science Center, talked about how she’s changing her marketing mix, “We're able to give our guests and potential guests the information that they're looking for on the go. We were stunned by the sheer volume of phone calls that came from the mobile-friendly site and reevaluated our phone system to keep up with the increase in incoming calls. Lastly, we've begun placing more mobile advertisements as part of our marketing mix.” The mobile-friendly site has brought 40% more calls and 20% more sales and site visits.
Glenn Geiger of Spring Hill Medical Center, a full-service hospital, had this to say about his GoMo experience, “Once the site was running, the reports from DudaMobile were very eye opening. The best thing was the tracking of actual phone calls placed to our hospital. Something we have never been able to track was delivered to us instantly, on a silver platter.” Overall, calls to Spring Hill have increased by 80% since optimizing the site for mobile devices, with visits to the site and hospital increasing by 20%.
Karen Conner, Director of Sales & Marketing for the USS Alabama Battleship Memorial Park, encourages other business owners to get started on building their sites if they haven’t already, “We are a military attraction and our potential visitors are most interested in just a few things, mostly admission prices and directions. The new mobile-friendly site gives us that edge by making our information right at their fingertips. No more zooming in to find the information and then potentially losing the customer due to their frustration.” Conner said that sales, calls and site visits have increased by 20% since creating the mobile-friendly site.
Janna Peterson of Knotty N Nice, an informational site about natural styles for African Hair,
said that her mobile site has helped increase site traffic by 200%, “The business is growing and the mobile website would be to thank for that. It's easier for people to access my site now and of course we have more traffic now.”
Each site owner will continue to track their site’s performance by using Google Analytics or DudaMobile’s site analytics reports.
Success stories like these exemplify how mobile-friendly sites improve sales and traffic for all businesses, no matter the size or industry.
Let us know your mobile-friendly site success stories in the comments. Visit howtogomo.com to mobilize your site today!
Posted by: Suzanne Mumford, Google Mobile Ads Marketing and Jessica Sapick, Google Small Business Strategy