GoMo: New tools to help online publishers Go Mobile

Monday, February 27, 2012 | 2:13 PM


Last November, we launched our Go Mobile (“GoMo”) initiative to help business build mobile friendly websites.  By popular demand, today we’re launching a new suite of tools on howtogomo.com designed specifically for the needs of web content publishers.

4 out of 5 online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience.  Online publisher Baby Gaga is one of the 20% who have made the leap to mobile.  Two weeks after launching their mobile-friendly website they saw a 64% increase in mobile visits. This leading destination for educational materials and social support for pregnant women also saw an 82% increase in mobile page views and a 50% increase in revenue from mobile (full case study).  

Today Baby Gaga’s mobile users don’t need to squint and they view more pages per visit.
Visit howtogomo.com today to:
  1. See how you rate. Use the GoMoMeter to analyze your site’s mobile user experience.
  2. Start planning.  Download the GoMo Publisher Guide for mobile best practices.
  3. Find a partner.  Learn about vendors who can help with implementation.
As mobile continues to take off, we believe it's important for publishers to develop a strong mobile strategy now and make the most of this new opportunity. Baby Gaga’s decision to go mobile allowed them to improve the user experience for their mobile visitors and also to make more money. We want to help you do the same.

Posted by Chris LaSala, Director, Strategic Partner Development, Mobile