Monday, February 27, 2012 | 2:13 PM
Last November, we launched our Go Mobile (“GoMo”) initiative to help business build mobile friendly websites. By popular demand, today we’re launching a new suite of tools on howtogomo.com designed specifically for the needs of web content publishers.
4 out of 5 online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience. Online publisher Baby Gaga is one of the 20% who have made the leap to mobile. Two weeks after launching their mobile-friendly website they saw a 64% increase in mobile visits. This leading destination for educational materials and social support for pregnant women also saw an 82% increase in mobile page views and a 50% increase in revenue from mobile (full case study).
- See how you rate. Use the GoMoMeter to analyze your site’s mobile user experience.
- Start planning. Download the GoMo Publisher Guide for mobile best practices.
- Find a partner. Learn about vendors who can help with implementation.
Posted by Chris LaSala, Director, Strategic Partner Development, Mobile