Android developers: Easier conversion tracking with AdMob

Thursday, January 26, 2012 | 10:14 AM

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One of the biggest headaches in promoting your app is being able to work out how many downloads a specific ad campaign generated. AdMob is committed to providing app developers tools to optimize advertising spend and maximize ROI. App Conversion Tracking helps you do just that by measuring your app download campaign performance.

We’re rolling out a new feature that makes this even easier--automatic app conversion tracking for Android campaigns. All AdMob Android app download campaigns will now automatically report conversion data from the Android Market. This means that you’ll be able to see conversions from your app download campaign without configuring any special code.

To see conversion data for your Android download campaigns, simply go to the App Conversion Tracking section of your account.  You’ll be able to see the number of downloads driven by your AdMob advertising campaign. In addition, you’ll be able to keep tabs on the cost per download and conversion rate so you can better optimize your campaign.

Posted by: Morgan Hallmon, Product Manager, Mobile Ads