An update on mobile optimization in ads quality

Thursday, November 10, 2011 | 3:09 PM

In September, we announced that mobile site optimization would soon become a new factor in ads quality for all campaigns running mobile search traffic. This past week, we introduced GoMo, an initiative to help businesses “Go Mobile” by giving them tools and resources to build a website that works well on smartphones. Today, we want to let you know that this new factor in mobile ads quality will be rolling out to all advertisers. Ads that have mobile optimized landing pages will tend to perform better in AdWords -- they will generally drive more mobile traffic at a lower cost.

The AdWords system will automatically visit your landing page, and evaluate your site as viewed by smartphones. However, if you already have a mobile site, we recommend confirming with your webmaster that you’ve configured your server to show the mobile-optimized site when the AdWords mobile User-Agent is detected.

We encourage you see what your mobile customers see. Visit your website on a smartphone or in the “GoMoMeter” preview tool on The GoMoMeter will analyze your site and give you customized recommendations on how to make your site more mobile friendly to customers. If you don’t have a mobile site, but are interested in getting started, please check out best practices and the directory of vendors

Posted by David Nachum, Product Manager, Mobile Ads