+1 coming to mobile display ads

Tuesday, September 20, 2011 | 12:47 PM

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Incorporating social recommendations into display advertising will make ads more relevant for users and impactful for advertisers. Today the Google+ project is expanding to the Google Display Network.  

The +1 button will start to roll out on AdSense for Mobile Content publishers for both text and image ads by early October.
The +1 button will appear on the left side of the ad and recommendations will appear for several seconds, then  
fade out.

Advertisers interested in learning more about the +1 button can view today’s announcement or the AdWords help center for more details.

In the next several weeks, we will share the details of how developers can incorporate +1 ads into their mobile applications.  Mobile web publishers who prefer not to show the +1 button can opt out starting today by signing in to your account at google.com/adsense.

We’re excited with the broad consumer engagement with the +1 button throughout the web.  Find out more about the latest developments to the Google+ project here.

Posted by Neha Pattan, Software Engineer, Mobile Ads