South Korea - Mobile Metrics Report

Tuesday, April 12, 2011 | 12:16 PM


This is a follow-up to the recent post that Doug Yeum, Director of Business Development, shared last month on mobile trends unique to South Korea.

Three weeks ago, we wrote about mobile in South Korea. We explored 2010 as a tipping point for smartphone growth with a 67x increase in monthly traffic. This growth has led to the emergence of data-rich services and growing mobile media consumption by the South Korean consumer. Since the post, we've received requests to dive deeper into the South Korean market so we've produced a mobile metrics report on South Korea. The report looks at trends in the AdMob network in South Korea and includes data from a localized survey of 524 mobile Internet users. The results of the survey reflect surprisingly strong usage patterns and levels of engagement with the mobile Internet:

  • 29% of respondents spend more than one hour a day using the mobile Internet
  • 35% of respondents spend more time using the mobile Internet than watching TV; 24% more than using the desktop Internet
  • Using the phone for entertainment is more popular than texting, phone calls or social networking
  • 58% of respondents access the mobile Internet at least 5 times a day:
To download the full report, please click here.

We’re excited about the momentum of the mobile ecosystem in South Korea, and believe that the pace of its growth creates considerable opportunities for advertisers and publishers

Posted by Harsh Shah, Google Mobile Ads Marketing Team


Moonman said...

Hi guys, thanks for this. I have been eagerly looking for/awaiting more 2011 reports similar to the reports on, particularly for Asia. Any on this or if you could point me in the right direction? Many thanks, and keep up the great work. -Mike