Thursday, April 28, 2011 | 12:35 PM
Earlier this week we shared a video and a summary from “The Mobile Movement: Understanding Smartphone Users” independent research study. As a follow-up to yesterday’s webinar presentation, you can download a complimentary copy of the research report. This study is also featured on our new Think Insights with Google site, a website where Google will be publishing on-going learnings and insights about digital marketing trends.
There were many insightful findings on mobile consumer behavior. One we found particularly interesting is how smartphones are driving mobile purchase behavior across all channels, with 35% of smartphone shoppers purchasing on their smartphones. Check out the slide below and discover more interesting results from the full report.
Posted by Dai Pham, Google Mobile Ads Marketing Team
“The Mobile Movement: Understanding Smartphone Users,” is a study commissioned by Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010. The goal of the research was to understand how smartphones are used in consumers’ daily lives and specifically how it has influenced how consumers search, shop and respond to mobile advertising.