New beta AdMob Windows Phone 7 SDK expands cross-platform monetization options for developers

One of the three core principles of our mobile ads business is ‘inclusiveness’; advertisers and developers should have access to the tools they need  to reach users across many mobile platforms.  More than 50,000 mobile applications across iOS, Android, and webOS platforms currently use AdMob’s monetization tools, and today, we’re excited to further expand our developer offerings with the launch of our beta SDK for Windows Phone 7.

With the Windows Phone 7 SDK, developers can easily integrate advertising into their applications, control where the ads appear, and what types of ads are shown in their apps. The SDK supports text and banner ads with a variety of post click actions including opening a webpage and linking directly to the App Marketplace.

We have also taken steps to customize the ad experience for the look and feel of the Windows Phone 7 platform and make it easy for users to return to their application after engaging with the ad. Publishers can download the new SDK today by logging into their AdMob account and adding a site type of Windows Phone 7.

In addition to the new beta Windows Phone 7 SDK, we’re also updating our existing iOS and Android SDKs.   The new SDKs include enhanced HTML5 support for ad units that enable advertisers to create more engaging, richer ads and in turn, an improved user experience.  We’re also now supporting full screen interstitial formats for tablets on iOS and Android.

Publishers can download the new SDKs by logging into their accounts and selecting “Get Publisher Code” from the Manage Settings of their app.  We encourage all publishers to upgrade during their next development cycle to ensure they are using the latest version of the code and maximizing their revenue opportunities.

Posted by Mark Schaaf, Director of Engineering, Mobile Ads