Friday, September 17, 2010 | 12:10 PM
Today, the Google Analytics team announced a new v0.8 build of the Google Analytics SDK for iOS that is compatible with Apple’s iOS 4 operating system. Additionally, we’ve released a v0.8 build of the SDK for Android that includes some minor bug fixes.
If you are an app developer, understanding how users engage with your application is critical to building a successful development and monetization strategy. Using Google Analytics, you can gain insight into how users interact with your app to help boost your ad earnings.
For example, you may find that users are browsing a significant number of pages that aren’t currently being monetized or that a particular ad unit converts better on certain pages than others. This type of rich usage data is crucial to optimizing the user experience as well as your revenue.
Want to try or find out more about Google Analytics for mobile? Check out Developer Resources for Google Analytics or read the full post.
Posted by Chrix Finne, Product Manager, Google Mobile Ads