Mobile display advertising helps OpenTable acquire new Android app users
Thursday, October 28, 2010 | 8:03 AM
Labels: AdMob, advertisers, case study, developers, Mobile Ads Blog
Taking advantage of the scale of the AdMob display network and measuring install rates with download tracking, OpenTable was able to easily evaluate the return from their advertising campaign. In this Android targeted campaign, the AdMob network drove a 125% increase in daily downloads at 42% lower cost-per-install than past iPhone campaigns.
“We’ve been able to increase the pace of Android mobile user acquisition with mobile advertising. App promotion has proven to be as effective on this platform as it is on iPhone for OpenTable,” comments Scott Jampol, Sr. Director of Consumer Marketing at OpenTable.com.
click to enlarge image
Vicky Homan, Google Mobile Ads Marketing Team
5 comments:
link said...
As I understood they used AdMob advertising. Does Google Mobile Ads with targeting at Android able to drive users directly to Android Market?
October 28, 2010 at 9:07 AM
Anonymous said...
Hi Link,
Advertisers can lead users directly to the Android Market on a device from either the AdMob or Google Display Network.
Instructions for formatting URLs to lead directly to the Android Market can be found here: http://developer.android.com/guide/publishing/publishing.html.
Thanks.
October 28, 2010 at 10:24 AM
Unknown said...
What do you see as a more viable business model for the Android App marketplace... free app driving traffic to a storefront or a paid app download?
October 28, 2010 at 10:40 AM
link said...
Google Mobile Ads Blog
Please explain than what Dysplay URL I had to enter in my ads. And what about search targeted ads can they driver users directly to Andriod Maket
October 29, 2010 at 6:14 AM
Anonymous said...
Hi Link,
Please email the AdMob support team at support@admobl.com if you have questions about setting up your ads.
Thanks
October 29, 2010 at 10:36 AM
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