You recently may have seen some exciting ads while you load your favorite apps on iPhone and iPod touch devices. AdMob has run interstitials for dozens of brands, including a May campaign for Seattle’s Best Coffee (shown below):
The interstitial in the above video is fully interactive and acts as an animated, immersive full-page mobile experience. As with all of our interstitial products, at anytime the user can continue with the app load by clicking the close button on the ad.
We’ve developed tools to make it simple to create an animated, multi-panel effect and simulate many of the animated ad formats you’ve seen online. In this implementation the last of the animated screens can contain multiple clickable regions linking to additional content. Here is a mock of what’s possible based on actual assets that ran as part of the Wolfman campaign:
Both of these examples are full screen size on iPhone (320x480), but we also can run either implementation in the 300x250 size located at the center of the screen. The latter mode will create a similar experience to the rich animated and interactive creatives currently popular online. We’ve seen strong advertiser interest in rich mobile ad formats and we continue to invest in developing industry-leading, customizable units that help brands come to life in mobile. Behind the scenes, we’re making tools to make rich ad units like these even easier to build and run. Here’s how simple it was for us to create this Wolfman interstitial using our internal tools:
In the above screenshot, we’ve uploaded one of the images from the Wolfman interstitial and selected the transition animation type (Dissolve) and timing (2 seconds). Below is a screenshot of the subsequent panel:
As you can see, AdMob makes it easy to creatively engage with your audience and we continue to invest in scalable tools such as our interstitial builder to provide rich advertising solutions to advertisers. Posted by Johanna Werther, Google/AdMob Mobile Ads Marketing
Seattle’s Best Coffee and its agency, Creature, connected with AdMob in order to promote a new line of coffee beverages across a variety of mobile devices. AdMob closely collaborated with Creature to develop visually engaging ad units and a landing page experience compatible with thousands of phones.
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“AdMob’s wide range of creative units truly brought our brand to life in mobile. Their solution made it simple to get started and measure success, and the Interactive Interstitial mirrored the PC experience, allowing our customers to get in to the campaign wherever they happened to be.” said Kristie Shields, Director of Media Strategy, Creature.
The campaign drove 139K users to Seattle’s Best Coffee mobile website and delivered a 5.7% interaction rate on full-page expandable ad units and a 5.4% clickthrough rate on interactive interstitial ad units.
Today, Apple updated their iPhone Developer Program License Agreement. Unlike the previous version, these new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps. Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms.
This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising. Mobile advertising has already helped to fund tens of thousands of mobile apps across many different platforms and devices, and it will help do the same for many more in the years ahead.
The new terms provide immediate clarification about the status of mobile advertising on the iPhone and will benefit users, developers, and advertisers. Users will benefit from more free, or low cost, apps that can now more readily be supported by advertising. Developers will be able to choose from a variety of competitive advertising options and pick the solution that works best for them, to boost their revenues. Advertisers will have access to simple and effective advertising solutions that can reach users across a wide range of devices.
We’re very grateful for all the words of encouragement we’ve received on this issue from app developers in recent months. We’re pleased that Apple has clarified its terms and we’re 100% committed to developing the best possible advertising solutions and formats for the iPhone - as well as for Android devices, BlackBerry devices, Palm devices, Windows mobile devices and undoubtedly many more to come - in the years ahead.
Omar Hamoui
Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores?
Everyday consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience. We are excited to streamline this experience by announcing a new enhancement to the location extensions ad format: location extensions with multiple addresses. This new feature will ensure that your customers can connect with the right location of your business at the right time.
Now available on Google Maps for Mobile (GMM) versions 4.4 and above on Android devices, location extensions with multiple addresses allow consumers to find the most relevant location of your business on a Google mobile map.
Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in store sales. For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location.
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Here is how location extensions with multiple addresses work:
Based on a user’s search and location signals, AdWords can display a clickable banner with the option to show all locations for a particular business in Google Maps for Mobile.
When the “Show all” banner is clicked, the map displays just the locations of your business as indicated by your business icon. Using your business logo as the icon is a great opportunity to build awareness and loyalty for your brand.
Clicking on a specific business location leads the user to a page with more details about the business -- including ad text, business address with directions and the ability to call or visit the website.
After the search is completed, the business icon and location are automatically saved as a GMM Layer and will continue to appear on the map in subsequent search results until turned off by the user.
To take advantage of this enhancement, you must be a primary business owner and have enabled location extensions within your Google Places account. Additionally, your campaigns must target the iPhone and other high-end mobile devices with full mobile browsers. You will only be charged when users click on the website URL or the phone icon displayed on the details page of a particular business location.
Location extensions with multiple addresses launched for desktop earlier this summer and we’ve worked hard to bring it to mobile. For now this feature is only available on Android devices, but we hope to expand to other platforms in the near future.
Location extensions ad formats can show in the United States as well as a number of other countries. To learn more about location extensions with multiple addresses, please visit our Help Center.
Posted by Surojit Chatterjee, Google Mobile Ads Product Manager
AdMob recently hosted a day for the developer community to come together and share best practices in mobile. For those of you who couldn’t attend, we’ve compiled videos and presentations from the event on the new Developer Day page on admob.com.
On this page you will find SDK code examples and installation tips along with discussions about developing for different platforms and the importance of mediation solutions.
In the short time since Apple released their tablet device, developers have rushed to create thousands of iPad apps. To support this need, we are thrilled to announce a new feature to Mobile for AdSense applications. The new feature allows developers who are based in the US and Canada and are participating in our beta program to monetize their iPad applications.
The new iOS SDK supports ad serving in iPad apps using three of the most common online ad formats, instantly making it easier for developers to grow their businesses and for advertisers to expand their presence to the iPad.
new ad format options for the iPad
Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications – provided their campaigns are targeting mobile devices or specifically the iPad.
Remember that in order to begin monetizing iPad applications, you’ll need to participate in our AdSense for Mobile Applications beta program. Current AdSense for Mobile Applications beta partners will automatically have access to this new feature in their latest iOS SDK build.
If you are interested in participating in the AdSense for Mobile Applications beta program, here’s how you can apply to get started:
Sign up for free to become an AdSense partner or log in to your existing
AdSense account atwww.google.com/adsense.
Within your AdSense Setup tab, select AdSense for Mobile Applications
and follow the steps to complete the application for the beta program.
Once your application is approved, you’ll receive a confirmation email
with instructions on how to access your developer toolkit.
We are excited that iOS developers now have the opportunity to earn money by displaying relevant Google ads within any application, across any device. For more information about the latest AdSense for Mobile Applications SDK release, be sure to check out therelease notes. Posted by Dan Waylonis, Software Engineer for Google AdSense for Mobile Applications
As the popularity of mobile advertising rises, so too do the challenges for advertisers. The proliferation of mobile devices along with emerging standards make for a challenging environment in which to execute on mobile campaigns.
Serving mobile ads through DoubleClick for Advertisers (DFA) is the answer to tackling some of these pain points head on. This latest DFA release allows advertisers and agencies to traffic mobile ad campaigns alongside the rest of their online advertising campaigns.
Serve mobile ads in DFA
Trafficking mobile ads in DFA is easy. You use the same process as you would for any campaign in DFA. Mobile is just another ad type and placement type that you would select within the DFA trafficking interface. You don’t even need to create a separate campaign for your mobile ads in DFA, you can include them in any existing campaign alongside the rest of your online creatives assets.
Serve mobile ads to a variety of mobile platforms
DFA mobile ads are designed to be trafficked on inventory that is optimized for mobile browsers or within a mobile application. Tailor your message to each of the major mobile platforms and automatically serve the appropriate Mobile Marketing Association (MMA) creative size to a broad array of mobile devices. You also have many of the existing DFA targeting features at your disposal such as day-parting, keywords and geo-targeting.
Integrated reporting
With fully integrated reporting you get mobile impression and click data all in the same place as the standard DFA reports. There is also a mobile-specific report which shows a breakdown of stats for your mobile placement by wireless carrier, mobile platform and country.
Mobile-optimized tags
The mobile placement in DFA generates tags that are optimized to run on a wide variety of mobile devices ensuring that your campaign has the reach you desire. These tags work seamlessly with the Doubleclick Mobile publisher platform and have been tested successfully on a number of other leading publisher technology providers. If you’re a publisher and want to accept DFA mobile placements, just log into your site directory account or email sd-support@google.com.
Standard ads go mobile too
As many mobile phones come with full Internet browsers, you’ll often find that your standard ads are being viewed on mobile devices too. So, alongside the mobile placements we’re also releasing mobile browser targeting for standard ads. This gives you the opportunity to control the creative you serve alongside standard web content when it is viewed on a mobile device (e.g., iPhone, iPad or Android devices).
Just the beginning
We’re working hard to add new features to mobile in DFA so expect to see multiple enhancements to your mobile advertising experience in DFA in the coming months.
