Rovio uses Google’s AdMob network to launch Angry Birds across platforms

Wednesday, October 20, 2010 | 10:41 AM

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The smash hit from Rovio, Angry Birds, added Android to their cross-platform strategy on Friday.  Peter Vesterbacka, Mighty Eagle of Rovio, confirmed today that the full version of the game has surpassed 3 million downloads on Android in less than a week.  The casual game, now available on Android, iOS, Nokia and Palm phones, challenges users to slingshot birds across the screen to attack the hungry pigs that stole their eggs.  Angry Birds has maintained a top position across all app marketplaces reaching 7 million paid downloads and 11 million downloads of the “Lite” free version in 60 countries. 

“Rovio is excited about the partnership with Google's AdMob as we explore new business models that will allow us to maximize reach across mobile platforms,” said Peter Vesterbacka, Mighty Eagle of Rovio. “The launch of a free, ad-supported version of Angry Birds was a great success with over 2 million downloads on Android in its first weekend.” 

In addition to monetization through the AdMob network, Rovio is also planning to leverage AdMob’s House Ad functionality that allows developers to serve ads within their app for free.  This feature will help Rovio promote new game features and even advertise their new plush toys for the holiday season.

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We are excited to work with Rovio and help them reach their 100 million download target with this free ad-supported version. AdMob continues to be committed to working with mobile developers and publishers to help them build sustainable businesses on mobile.

Posted by Charles Yim, Google Mobile Partnerships


ReignSupreme said...

i wish they would make a pid version for android because i will gladly pay for an ad-free version of the game. i love angry birds

Odessa Silverberg said...

Root your phone, get AdFree + Droidwall Apps and all ads are gone forever

Jamie said...

the ads suck and depreciate the performance on angry birds. there should be a paid version on android because most people would pay for it. i know i would.

Odessa Silverberg said...

Well, unless Google introduce alternative payment methods and more countries which will have access to paid versions I wouldn't talk lightly about "most people would pay for it".

KASKUS said...

very inspiring!
thanks for sharing.
I will try Google AdMob in the next project.